Hi, I’m Jidienne.
Born in the Philippines 🇵🇭, raised in Malaysia 🇲🇾. Product designer at heart, product manager by trade.
In short
I didn’t start in tech. I started on the internet.
Events, then graphic design, then a skincare brand I built from my kitchen. Through all of it I was the computer geek in the room. Not writing code, but living online: collecting tools, poking at products and figuring out how things worked.
Years of product design taught me how to delight customers. When prompt engineering arrived, that curiosity turned into building. My work moved from Figma to the IDE. Now I prototype straight in code, learn how every system connects, and spot what the business can change to make the experience better.
As a product manager, I make sure the delight also does its job: built right, measured, and moving the numbers that matter.
The path, loosely
- 2014
Events
Started in event management, which taught me coordination, deadlines, and how to stay calm when the stage is on fire (metaphorically, mostly).
- 2015
Creative design
Self-taught graphic design in Photoshop and moved into a creative designer role.
- 2018
Founder
Built The Mineraw from a kitchen side project into a profitable, community-driven skincare brand. Sold in 2025.
- 2023
UX/UI
Moved into product design to combine technology, problem-solving and visual craft.
- 2026
Product management
Now Product Manager at ORA, leading product for OVA and andSons across Singapore and Malaysia.
Off the clock
- Digital visual junkie. I collect, hoard, and share design inspiration.
- Organisationally wired (some might say too wired).
- CrossFit and Olympic weightlifting enthusiast.
- Constantly chasing the funk of life.
- Travel-curious and experience-driven.
- Avid foodie with a serious sweet tooth. Vegetarian for 9 years, pescatarian for 3 and counting.
- Forests over beaches. Always.
- Skincare lover and self-care advocate.
- Quiet alone time to recharge. Otherwise, probably on the dance floor.
Elsewhere
In the press
Side quests
- Background extra in “Crazy Rich Asians” (2017)
- Art director assistant on film and music video sets
- Runway model for KTM PowerWear at MotoGP (2014)
- Volunteer: World Vision Malaysia, Kechara Soup Kitchen, SPCA Selangor, Kebun Kaki Bukit
Languages
- English
- Bahasa Melayu
- Tagalog